KB Kookmin Bank Launches Customer Participation Donation Campaign 'KB Ma-eum Baedalbu'
Donate 1,000 KRW per entrant to provide up to 100 million KRW worth of winter supplies and daily necessities
[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 17th that it will conduct the ‘KB Ma-eum Baedalbu’ (KB Heart Delivery) campaign until January 14 to deliver warm hearts to neighbors in need.
This campaign, held in collaboration with the social welfare corporation Good Neighbors, is open to all KB Star Banking users, who can also send supportive messages along with their warm hearts. For each applicant, 1,000 KRW will be donated, and goods worth up to 100 million KRW will be delivered. The donations will be used to provide winter supplies and daily necessities to neighbors in need, such as comprehensive social welfare centers and youth preparing for independence after leaving protective care.
Additionally, an event will be held for customers participating in the ‘KB Ma-eum Baedalbu’ campaign. Among the applicants, 2,000 people will be selected by lottery to receive Starbucks mobile coupons, and 22 supportive messages will be chosen to receive Shinsegae E-Mart gift certificates.
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A KB Kookmin Bank official stated, “We prepared this campaign so that neighbors around us can have a warm winter during the year-end season,” and added, “We will continue to strive to present various campaigns that customers can participate in.”
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