Samsung Asset Management Launches Digital Campaign 'Investing in the World's Changes'

[Asia Economy Reporter Minji Lee] Samsung Asset Management announced on the 17th that it will conduct a digital campaign titled "Investing in the Changes of the World," introducing funds that invest in global metaverse, robotics, and M&A industries.

In this video, the couple Kim Jae-woo and Jo Yuri, popularly known as the "Curry Couple" on Instagram, were hired as advertising models to attract empathy and interest from the MZ generation. It cleverly and entertainingly captures the rapidly changing world and the latest trends along with the fund products.

By watching the video on Samsung Asset Management's official YouTube channel and solving a quiz, participants can enter a draw to win various prizes such as Oculus Quest, robot vacuum cleaners, and Galaxy Watches.

Samsung Asset Management has emerged as a leader in digital advertising in the financial investment industry, recording 7.5 million views for "The Secret of Hamandaeck" in 2018, 5.4 million views for "Namjini" in 2019, and 6.8 million views for "Roll the Money" this year.

A Samsung Asset Management official stated, "This campaign was conducted to introduce global theme funds such as metaverse, semiconductors, robotics, and M&A," adding, "We will continue to launch innovative products for investors who want to invest in rapidly changing industries and companies."

This content was produced with the assistance of AI translation services.