Lotte Chilsung Beverage's Chilsung Cider Zero Reaches 100 Million Cans Sold in Just 9 Months Since Launch

'Lotte Chilsung Beverage Zero' is a product that maintains the taste and aroma of the flagship carbonated drink 'Chilsung Cider' while removing calories. Lotte Chilsung Beverage focused on the fact that, with the prolonged COVID-19 pandemic leading to home-cooked meals becoming routine and increased interest in home training, consumers are seeking carbonated drinks that they can enjoy deliciously without calorie concerns during daily activities such as meals and exercise.

Chilsung Cider Zero is a product that incorporates 70 years of Chilsung Cider manufacturing know-how, preserving the original taste and aroma of the existing product while delivering a clean aftertaste with zero calories.

The packaging applies the same green background and logo design as the original product, and to enhance visibility, the label includes the phrase 'Chilsung Cider Zero' so that the product’s features can be recognized at a glance. Additionally, the PET bottle product uses a black cap to make it easily distinguishable from existing products.

From its initial launch, Chilsung Cider Zero has gained great popularity through word of mouth as a carbonated drink that preserves the original taste and aroma of the original product while allowing consumers to enjoy it lightly without calorie concerns at 0 kcal.

Chilsung Cider Zero has led the domestic zero cider market by surpassing cumulative sales of 100 million cans (based on 250mL) in about nine months since its launch.

With this, Lotte Chilsung Beverage has established a brand lineup that can satisfy diverse consumer preferences, including the original product 'Chilsung Cider,' 'Chilsung Cider Strong' which offers a stronger and more thrilling carbonation, and new flavored ciders such as 'Chilsung Cider Peach' and 'Chilsung Cider Green Tangerine.'

A Lotte Chilsung Beverage official stated, “Chilsung Cider Zero is expected to be popular among consumers who want to enjoy the refreshing and clean sweetness of carbonated drinks without worrying about calories in their daily lives,” adding, “We will continue to lead the expansion of the domestic carbonated beverage market by diversifying our portfolio to meet various consumer needs.”

This content was produced with the assistance of AI translation services.