MUJI to Hold 'Connected Market' Where Producers Sell Directly at Times Square and Gangnam Stores

[Asia Economy Reporter Seungjin Lee] MUJI Co., Ltd. announced on the 16th that it will hold the ‘Connected Market’ with the concept of ‘Connecting People, Connecting Cities’ at MUJI Times Square and Gangnam stores.

The ‘Connected Market,’ where producers directly explain and sell their products simultaneously, is a limited-time market created and operated by MUJI together with local people. It will be held at MUJI Times Square on the 18th and 19th, and at the Gangnam store from the 24th until January 2nd of next year.

This month marks the 25th event of the ‘Connected Market’ at the Times Square store, which is regularly held at key stores such as Jamsil and Gangnam, centered around MUJI Times Square. Various participants including small business owners, creators, designers, and students collaborate with community managers active at each MUJI store to create the market.

MUJI community managers, who belong to and operate at each store, play a role in actively interacting with producers and consumers in the region to convey the value of the area to the public. The ‘Connected Market’ is part of these activities. In addition to the ‘Connected Market,’ they strive to solve local issues and promote development through workshops, lectures, exhibitions, and visits to local production sites for residents.

Community manager Pilyoung Kwak of MUJI said, “Nowadays, it is easy to purchase desired items at large malls, but if the story and sincerity of the producer are conveyed to the buyer, it can provide greater satisfaction to consumers. Many small business owners are struggling with business operations due to the prolonged COVID-19 pandemic. We plan to continuously operate the ‘Connected Market’ within the quarantine guidelines to provide mutual help and opportunities for both producers and buyers.”

This content was produced with the assistance of AI translation services.