Why Is Seongbuk-gu Cadastral Department Able to Perform Exciting Administration?

Nation's First 'Seongbuk-gu Real Estate Brokerage Notification Room' Channel Launched... Reduced Unnecessary Traffic, Accurate Location Info Earns Seoul Creativity Award 'Excellence'... Public Building Autonomous Number Plates with Building Feature Illustrations Installed

Seongbuk-gu Cadastral Department staff. From the left, Jang Pyeongsu, Head of the Cadastral Re-survey Team; Kim Daeyeop, Officer; Cha Miyeong, Head of the Cadastral Department; Kim Heejun, Officer; Im Dongsu, Head of the Cadastral Administration Team.

Seongbuk-gu Basic Number Plates Fully Reflecting Road Conditions and Characteristics Such as Road Ends and Stairs for Easier Information Delivery

[Asia Economy Reporter Jongil Park] There is talk that the cadastral and land administration department of Seongbuk-gu is extraordinary. The staff are competing to come up with innovative ideas that improve service quality while reducing the budget, demonstrating what can be called inspired administration.

On the 1st, Seongbuk-gu’s cadastral and land administration department became the first in the nation to start operating the ‘Seongbuk-gu Real Estate Brokerage Notification Room’ using the Kakao Channel. With many residents recently showing interest in real estate brokerage and the need for a prompt communication channel between administration and brokers, they established a non-face-to-face channel using KakaoTalk.

As of the 15th, two weeks after the launch of the Real Estate Brokerage Notification Room, about 180 people have joined. A Seongbuk-gu official stated, “Anyone who uses KakaoTalk and is interested in real estate brokerage can participate, so the number of participants continues to grow.”

Through this notification room, Seongbuk-gu shares information that many need to check together, such as laws related to real estate brokerage, various forms, guidance on preventing real estate brokerage accidents, and cooperation letters. This is to enable brokers to use the information immediately. For brokers’ inquiries about brokerage complaints and other questions, the person in charge responds promptly through Q&A and 1:1 chat.

The creators of the Seongbuk-gu Real Estate Brokerage Notification Room are the cadastral administration team staff. Team leader Dongsoo Lim said, “When there are announcements such as the latest legal amendments, we had to send postal mail directly to 925 real estate brokerage offices in the area, which took 2 to 3 days just for the task.” He added, “Manpower and time that should have been focused on preventing brokerage accidents were wasted, so the team put their heads together to solve this problem and devised real-time communication using KakaoTalk.”

Initially, they considered building a separate system. However, they faced issues such as enormous budget and time waste during development and a high entry barrier for users. After much deliberation, the idea to utilize KakaoTalk, which is widely used by the general public, emerged.

Seongbuk-gu stated that operating the Real Estate Brokerage Notification Room has greatly helped reduce time, manpower, and budget, as well as improve environmental issues.

The operating hours of the Seongbuk-gu Real Estate Brokerage Notification Room are during weekday business hours (9 a.m. to 6 p.m.), and the channel manager regularly posts related materials to ensure brokers have no inconvenience using it. Questions outside business hours are posted in the notification room and answered during the next business day.

The basic number plates, which provide multiple benefits such as address and transportation guidance, were proposed and implemented by the cadastral re-survey team. They attached basic number plates indicating ‘Dead End Road’ or ‘Stair Road’ at the entrances of alleyways where vehicle traffic is impossible due to dead ends or stairs. These plates have been installed at 70 locations within Seongbuk-gu.

Drivers are very satisfied as they avoid unnecessary traffic. Neighborhood residents, who had to endure inconvenience when vehicles mistakenly entered alleys and struggled to turn around, also warmly welcome this.

A Seongbuk-gu official emphasized the advantage of “providing accurate location information and contributing to the creation of a safe village, including crime prevention.” This proposal was selected as an excellent proposal execution in the 2021 Seoul City ‘Seoul Creative Award.’

The cadastral re-survey team recently promoted ‘autonomous building number plates’ and received positive evaluations. While replacing the building number plates of 39 aging public buildings in the area, they incorporated individuality into the size and shape of the plates to harmonize with the building’s exterior and surrounding environment. Public facility officials and residents evaluated them as “distinct from the existing uniform building number plates and visually much fresher.”

Additionally, by accumulating natural and artificial light, these plates emit a fluorescent glow in dark places without a separate power source, making them easy to identify at night and helping secure golden time for rapid rescue in emergencies.

Jang Pyungsu, head of the cadastral re-survey team, said, “We are carrying out the replacement and installation project of building number plates that reflect the road conditions and building individuality to help residents’ daily lives and promote the use of road name addresses. We have received more praise than expected, so all team members are working enthusiastically.”

Seungro Lee, mayor of Seongbuk-gu, said, “I am very proud of Seongbuk-gu employees who do not stop at unprecedented challenges but actively come up with ideas and solve problems to improve citizens’ inconveniences.” He added, “We will do our best to ensure that various ideas from employees to improve administrative service quality and prevent budget waste are competitively generated and commercialized.”

This content was produced with the assistance of AI translation services.