KB Kookmin Bank Unveils First Investment Entertainment Content 'Naejip Marble'
Investment Variety Show Introducing the Core Services of 'KB Budongsan'
[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 15th that it has released a real estate investment entertainment content called ‘Naejip Marble’.
Naejip Marble is the first entertainment content directly produced by KB Kookmin Bank. Participants use real estate information obtained from KB Real Estate’s actual transaction prices, listing prices, and complex reviews to buy and sell apartment listings in Seoul and the metropolitan area, competing for virtual investment profits accumulated. The video shows investment points for each property as well as changes in investment returns due to virtual development issues.
The game hosts include ‘Bureuknam,’ a real estate specialist YouTuber with 700,000 subscribers, and YouTuber and broadcaster Yoo Byung-jae, who has 990,000 subscribers. The six YouTubers participating in the game are Kwak Beom, Lee Chang-ho, Kang Nam, Kim Yu-i, Ha Seung-jin, and Ssodaejang.
The video consists of a total of four episodes, with the first episode released the day before, and will be released every Friday at 6 p.m. on the KB Kookmin Bank YouTube channel starting from the 17th. To commemorate the release of Naejip Marble videos, a YouTube comment event will be held until the 30th. Fifty people who correctly guess the final winning team in the comments will be selected by lottery to receive a 10,000 KRW Shinsegae mobile gift certificate coupon.
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A KB Kookmin Bank official said, “We planned this entertainment content to deliver the advantages of KB Real Estate to customers more easily and enjoyably,” and added, “We will continue to produce various contents so that customers can feel KB’s unique services easily and familiarly.”
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