Shinhan Bank Achieves 1 Million Annual Users for 'Solyagu' Baseball Service

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 15th that the annual number of users of its baseball-specialized platform 'Sol Baseball' has exceeded 1 million.

First introduced in 2019 on Shinhan Sol, Sol Baseball conducts official KBO events such as Monthly MVP and All-Star fan voting, and offers various content including ▲baseball trivia quiz 'Sol Quiz' ▲game prediction content 'Sol Pick' ▲metaverse fan meetings, providing fun and benefits to baseball fans as a baseball-specialized platform.

The number of annual users of Sol Baseball has steadily increased, with 100,000 daily users, receiving great love from baseball fans, and reached 1 million annual users as of December.

In particular, this year, based on the idea of bank president Jin Ok-dong, a true baseball fan, new Sol Stove League content was introduced during the baseball off-season (stove league), attracting 300,000 baseball fans.

To celebrate reaching 1 million annual users of Sol Baseball, Shinhan Bank is holding the 'Sol Baseball 1 Million Appreciation Event' until the 19th. By simply accessing Sol Baseball on Shinhan Sol and participating in the event, users can enter a draw to win 2021 All-Star and Rising Star autographed uniforms (10 people), chicken gift certificates (100 people), and mobile coffee coupons (1,000 people).

A Shinhan Bank official said, "In line with Shinhan Financial Group's vision of 'Easier, More Comfortable, and Newer Finance,' we are making new attempts to connect finance and sports, providing customers with fun and benefits," adding, "As the longest-running title sponsor of the KBO League, we will continue to communicate with baseball fans through various content."

This content was produced with the assistance of AI translation services.