Forget 'Gomcola' from No Brand Burger Lineup

Launch of Self-Developed Cola and Cider

Branded cola and branded cider are displayed together with other menu items at No Brand Burger Seoul City Hall branch. Photo by Moon Hyewon, Asia Economy

[Asia Economy Reporter Moon Hyewon] Shinsegae Food's No Brand Burger has developed and launched its own cola and cider. On the 14th, No Brand Burger released 'Brand Cola' and 'Brand Cider.' The red and green colors symbolizing each beverage are combined with white as an accent, and pop art elements are added throughout. In the center of the package, a yellow logo featuring the letter 'B' was placed as a point, symbolizing "a brand that can only be enjoyed at No Brand Burger." The smooth material on the package surface visualizes the refreshing nature of the carbonated drinks.

To commemorate this launch, Shinsegae Food will unveil a graffiti wall featuring Brand Cola and Brand Cider depicted in various color combinations of pop art at the No Brand Burger Seoul City Hall branch located in Jung-gu, Seoul. An event giving out pop art stickers will also be held until the 31st. On this day, Song Hyunseok, CEO of Shinsegae Food, wore specially made Cola Man and Cider Man costumes in front of the No Brand Burger Seoul City Hall branch and personally handed out the products to promote them. This is the first time CEO Song has personally participated in a No Brand Burger new product launch event.

On the morning of the 14th, in front of No Brand Burger Seoul City Hall branch in Jung-gu, Seoul, Song Hyun-seok, CEO of Shinsegae Food (left), and Lee Dae-hee, franchise owner of Suwon Homaesil branch, are promoting "Brand Cola" and "Brand Cider" respectively, dressed in cola and cider costumes. Photo by Moon Hye-won, Asia Economy

CEO Song stated, "To coexist with franchise owners, we need to provide consumers with a reason to come here, so we created brand products that can be uniquely experienced only at No Brand Burger."

Brand Cola and Brand Cider can be purchased exclusively at No Brand Burger stores nationwide starting today. Previously, No Brand Burger provided 'No Brand Cola' to delivery and takeout customers.

Meanwhile, No Brand Burger is a burger franchise launched by Shinsegae Food in 2019. After starting its franchise business in July last year, it surpassed 100 stores in just one and a half years.

This content was produced with the assistance of AI translation services.