Shinhan Card Ranked 6th in Domestic Brand Value by Brandstock

Brandstock 2021 Top 100 Korean Brands Survey Results
Ranked No.1 in Financial Sector Excluding Banks

[Asia Economy Reporter Ki Ha-young] Shinhan Card's brand value ranked 6th across all domestic industries and 1st in the financial sector excluding banks.

Shinhan Card announced on the 14th that according to Brandstock's 2021 Korea Top 100 Brands survey, its brand ranking reached 6th overall among surveyed companies, marking its highest-ever position. This corresponds to 1st place in the entire financial sector excluding banks and 1st in the card industry.

The Korea Top 100 Brands is the only domestic brand value evaluation certification system that selects and announces the top 100 brands with high BSTI scores, a brand value evaluation model.

Shinhan Card aims to be a 'comprehensive lifestyle finance platform company' that goes beyond card and financial businesses, and believes that its continuous efforts through digital-centered innovation, such as launching Shinhan Play which adds lifestyle to finance, have been reflected in its brand value.

Shinhan Play offers a super app service by integrating various functions into one application, including asset management and banking within the traditional financial domain, a unified membership barcode for partner companies, wallet services such as ID and authentication, and customized content based on customer interests.

Additionally, based on MyData, it recommends optimal financial products according to consumption tendency assets through analysis of personal spending history, and optimizes the user experience by applying differentiated UX/UI depending on the customer's age even on the same screen, reflecting generational characteristics of Shinhan Play users.

Starting with a transaction volume of 96 trillion KRW in 2007, Shinhan Card is on the verge of achieving 200 trillion KRW in transaction volume, the first among domestic card companies, in its 14th year since establishment. Furthermore, it plans to increase its current 27.5 million members to 30 million by next year, aiming to become the top financial platform in Korea and evolve into a 'Life & Finance' platform company.

A Shinhan Card official stated, "In a situation where brand value becomes even more important amid the COVID-19 crisis, our efforts in digital innovation such as Shinhan Play to enhance customer convenience have been recognized."

This content was produced with the assistance of AI translation services.