Seoul Foundation for Arts and Culture Unveils Cultural Nuri Card's Official Characters 'Nuri' and 'Seori'

The First 'Seoul Munhwa Nuri Representative Character' Created Among Nationwide Regional Munhwa Nuri Card Agencies

[Asia Economy Reporter Lim Cheol-young] The Seoul Foundation for Arts and Culture announced on the 14th that it will be the first among the nationwide regional agencies managing the Munhwa Nuri Card to create characters named ‘Nuri’ and ‘Seori,’ which will be unveiled starting on the 15th along with various events.

The Munhwa Nuri Card is a program that provides a card allowing basic livelihood security recipients and lower-income groups to use 100,000 KRW per person annually for cultural enjoyment. The Seoul Foundation for Arts and Culture plans to use the newly created characters to promote the Munhwa Nuri Card in a more friendly manner and encourage its use.

The character names carry the meaning of ‘Let’s enjoy Seoul’s culture.’ ‘Nuri’ was created with the motif of a ‘tree’ that has grown alongside the Munhwa Nuri Card project, symbolizing the various types of cultural arts experiences users can enjoy as the fruits of the tree. ‘Seori’ was designed based on the magpie, the symbolic bird of Seoul, featuring purple hair topped with leaves to express a friendly and cute appearance.

Unlike outsourcing, the characters were created with the full participation of the Seoul Foundation for Arts and Culture project managers and young cultural administrators, from research and planning to design, reflecting the project’s characteristics in the characters while also achieving budget savings.

To commemorate the character unveiling, an event titled ‘Who am I?’ will be held from the 15th to the 22nd on the Seoul Munhwa Nuri blog. Anyone, including Nuri Card users and citizens, can participate by reading the character introduction posted on the blog and answering a simple quiz. Winners will be selected by drawing to receive a small mobile gift certificate.

Lee Chang-gi, CEO of the Seoul Foundation for Arts and Culture, stated, “The creation of these characters was developed to provide information about the Seoul Munhwa Nuri Card project in an engaging way rather than just delivering fragmented information. We plan to continuously offer customized information for Munhwa Nuri Card users and hold various events, so we hope many Seoul citizens will show interest.”

This content was produced with the assistance of AI translation services.