Amorepacific Labo H Wins 'Korea Advertising Awards'

[Asia Economy Reporter Lim Hye-seon] Amorepacific announced on the 7th that its scalp skincare specialist brand Labo H won the grand prize in the Performance Marketing category at the ‘2021 Korea Advertising Awards.’

The Korea Advertising Awards is a domestic advertising ceremony hosted by the Korea Federation of Advertising Associations. Approximately 2,500 works were submitted, and about 80 industry advertising experts strictly selected the winners based on creativity, completeness, relevance, and message delivery. The Performance Marketing category awards campaigns that have achieved remarkable results in the digital marketing field.

Labo H’s ‘No Shampoo, Only Labo’ campaign, which gained popularity among consumers this year, received high praise. Targeting the younger generation in the highly competitive hair loss shampoo market, the campaign delivered a differentiated message to increase brand presence and boost sales. The advertisement was created with themes that the young generation interested in hair loss would find engaging, and different strategies were employed for each channel they mainly use. As a result, the campaign’s main video recorded over 31 million views combined on YouTube and Facebook. Compared to before the campaign, brand search volume and sales more than doubled.

Labo H’s flagship product, the scalp strengthening shampoo, was proven through clinical trials to reduce hair loss by 67%. Within a year and a half of its launch, it surpassed cumulative sales of 1 million units and was recognized for its outstanding product quality by ranking high in various beauty awards.

This content was produced with the assistance of AI translation services.