Santa tree sold at 'Pishon,' a lifestyle select shop operated by Shinsegae.

Santa tree sold at 'Pishon,' a lifestyle select shop operated by Shinsegae.

View original image

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 7th that it will target year-end home party demand by offering various season-limited products ahead of Christmas.


Pisson, a lifestyle select shop operated by Shinsegae, will showcase Christmas limited decorations such as tree snowballs and Santa trees. The glitter and LED lights inside the tree are splendid, making them perfect as home party mood lights.


At the wine shops on the basement level 1 of the main store and Gangnam branch, the top-quality handcrafted tequila Clase Azul Reposado will be sold in limited quantities starting from the 17th. It uses only Blue Agave, the highest-grade variety of the cactus agave, which is the raw material for making Mexican tequila, and all processes are done by hand, making it considered the best existing tequila.


Portnum & Mason, a British royal tea brand sold exclusively by Shinsegae in Korea, has released Christmas season limited products at the main store, Gangnam branch, Centum City branch, and Gyeonggi branch. Representative products include Nutcracker, pecan and ginger biscuits, and Victoria Grety tins.


The main store will hold a Sweet Home Party event from the 10th to the 16th, selling wine and tableware at a 70% discounted price.



A Shinsegae Department Store official said, “Various products that can create a Christmas and year-end atmosphere at home are gaining popularity,” and added, “We will do our best to create a safe shopping environment for department store customers during the year-end and New Year holidays.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing