“Instant Meal Enhancement & Cafe Concept”… GS25 Expands Flagship Stores

GS25 opened its first flagship store, Hapjeong Premium Branch, on the 25th of last month.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 6th that it will open various flagship stores, starting with the Hapjeong Premium Store, which features new interior design and product assortments.

The Hapjeong Premium Store is the first flagship store located in the Hapjeong-dong cafe street, focusing on cafes, alcoholic beverages, and enhanced convenience foods. The store features an outdoor terrace and vintage-style brick walls, creating a cafe-like convenience store ambiance.

The product lineup has been significantly strengthened with fresh food, ready-to-eat meals, premium bakery items, and alcoholic beverages such as wine and whiskey. It also operates a dedicated frozen product display for Cookat Market, which is very popular among the MZ generation (Millennials + Generation Z). Primary food items, seasonings, and daily necessities have been reduced.

According to GS25, from the 25th of last month to the 3rd of this month, customers in their 20s and 30s accounted for 86.2% of visitors to the Hapjeong Premium Store. Sales composition ratios for key products compared to regular GS25 stores were 2.4 times higher for fresh foods like lunchboxes and kimbap, 3.1 times for brewed coffee, 4.3 times for ice cream, 2.5 times for cosmetics, and 7.4 times for wine.

GS25 plans to open 1 to 2 additional flagship stores by the end of this year and to open about 10 more stores with enhanced financial services and alcoholic beverage selections by the end of next year.

Oh Jinseok, Vice President of GS Retail, said, "We aim to expand flagship stores to meet diverse customer demands. By maximizing the unique advantages of offline platforms, we will provide differentiated customer experiences and value through our 16,000 franchise stores."

This content was produced with the assistance of AI translation services.