Hanjin Wins CSV Porter Prize... Leading the Spread of Creating Shared Value

(From left) Namguk Kim, Director of the Dong-A Ilbo Future Strategy Research Institute; Hyunmin Cho, Vice President in charge of Future Growth Strategy and Marketing at Hanjin Co., Ltd.; Dongsung Cho, Chairman of the Industrial Policy Research Institute, are posing for a commemorative photo after receiving the 'Project Win-Win Category' award at the 8th CSV Porter Awards ceremony held at the Shilla Hotel in Jung-gu, Seoul.

[Asia Economy Reporter Dongwoo Lee] Hanjin announced on the 2nd that it received the 'Project Co-prosperity Award' at the '8th CSV Porter Awards' ceremony held at the Shilla Hotel in Jung-gu, Seoul.

The CSV Porter Awards, co-hosted by the Korea Institute for Industrial Policy Studies, Dong-A Ilbo, and Channel A, were first established in 2014 together with Michael Porter, a professor at Harvard University in the United States who established the concept of CSV (Creating Shared Value), to promote CSV activities that simultaneously pursue economic value creation and social problem solving. This year marks the 8th ceremony.

In this award, Hanjin was highly evaluated for building various CSV models where companies and society can cooperate for mutual growth and for continuously making company-wide efforts to create shared value.

Since Vice President Cho Hyun-min, head of Future Growth Strategy and Marketing, took office last year, Hanjin has strengthened ESG management by striving for co-growth with social members through various CSV activities linked to the logistics business.

The company carried out the ‘Haman Watermelon Joint Marketing Project’ with Haman County and NongHyup to solve the problem of reduced actual income of watermelon farmers caused by domestic watermelon consumption, multi-level distribution structures, and field trading. Through cooperation with NongHyup, they discovered excellent fruit products nationwide and launched the industry's first fruit gift card combining a prepaid card and delivery service in a D2C method that directly connects production farms and consumers using Hanjin's courier network.

A Hanjin official said, "Based on the founding philosophy of 'Transporting for the Nation' (Yusong Boguk), we have made multifaceted efforts to create shared value by linking our core competencies with the characteristics of the logistics industry,” adding, “We will continue to strengthen and sustain efforts for co-growth with various social members by utilizing the logistics capabilities the company possesses throughout society.”

This content was produced with the assistance of AI translation services.