Samyang Ramen's 'Ordinary but Great' Surpasses 8.4 Million Views, Wins 2 Categories at Korea Advertising Awards

[Asia Economy Reporter Seungjin Lee] Samyang Foods announced on the 2nd that it won the Grand Prize and Gold Prize at the 2021 Korea Advertising Awards for the 'Samyang Ramen IMC Campaign - Ordinarily Great' launched last September.

The Korea Advertising Awards, hosted by the Korea Federation of Advertising Associations, is a comprehensive advertising award covering all advertising media including TV, digital, print, and outdoor. It is divided into 13 general categories and 3 special categories. Approximately 2,000 works are submitted each year to compete, and the judging criteria include ▲creativity ▲completeness of the work ▲relevance to the brand ▲message delivery ▲socially reflective expression ▲strategic planning. This year, a total of 69 works were honored with awards.

Samyang Foods' 'Ordinarily Great' won two awards this year: the Grand Prize in the Branded Content category and the Gold Prize in the Audio category.

To commemorate its 60th anniversary, Samyang Foods planned 'Ordinarily Great' to convey the history and tradition of Samyang Ramen, Korea's first ramen, to the MZ generation (Millennials + Generation Z). It was produced in the form of an animation-based musical, with Super Junior's Kyuhyun singing. After the ad was released, it ranked first in Twitter real-time trends, was linked to the 26th most popular video on YouTube, and as of the 1st, recorded 8.43 million views on YouTube.

A Samyang Foods official said, “We presented a musical-style advertisement themed on Samyang Ramen, Korea's original ramen launched in 1963, and thanks to the high interest from consumers, we achieved excellent results by winning the Grand Prize and Gold Prize at the Korea Advertising Awards. We plan to continue new and diverse marketing activities in the future.”

Meanwhile, to celebrate winning the Korea Advertising Awards, Samyang Foods will hold a special exhibition for two weeks from the 3rd to the 17th at its online store, Samyang Mat Shop.

This content was produced with the assistance of AI translation services.