"Two-Way Video Education Between Teachers and Children" LGU+ Idulnara Partners with Hodoo Labs

Business Partnership Signed to Secure Leading Position in Bidirectional Education Service Market
Service Scheduled to Launch via U+IdleNara App in First Half of Next Year

LG Uplus signed a business partnership agreement with Hodoo Labs on the 29th for an interactive reading service business. Moon Hyun-il, head of LG Uplus's Idle Nara business (left), and Kim Min-woo, CEO of Hodoo Labs, are seen signing the business agreement and taking a commemorative photo.

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 30th that it signed a business partnership with Hodoo Labs, a video education solution specialist, on the 29th to provide interactive video services.

Founded in 2018, Hodoo Labs is a domestic edutech startup offering various gamified learning services targeting children aged 5 to 13, including the game-based English speaking program ‘Hodoo English’, the live integrated critical thinking reading service ‘Ttangkong School’, and the interactive phonics program ‘Hodoo ABC’.

Through this partnership, LG Uplus plans to launch an interactive video service using Hodoo Labs’ video education solution on its children-only media platform application ‘U+ Idle Nara’ in the first half of next year. The video education solution enables interactive education between teachers and children.

LG Uplus explained that with the increase of Generation Z familiar with smart devices accelerating the spread of edutech, it pursued a business partnership with Hodoo Labs, which possesses top-tier video education technology for children in Korea, to secure a leading position in the interactive service market. They plan to consider expanding the scope of the partnership through continuous collaboration with Hodoo Labs in the future.

Previously, it was common to watch pre-produced content on the U+ Idle Nara app, but the interactive education service allows teachers and children to converse in real time and enjoy educational content as if playing, significantly enhancing learning effectiveness.

Moon Hyun-il, head of the Idle Nara business at LG Uplus, said, “Following the book-reading TV and English kindergarten services, we will secure not only children but also kids’ moms and kids’ daddies as true fans of U+ Idle Nara by launching a more advanced and differentiated interactive education service within the first half of next year.”

Jung Jun-myung, Vice President (CTO) of Hodoo Labs, stated, “We will do our best to provide high-quality edutech services tailored to the digital native customers of U+ Idle Nara,” adding, “This opportunity will allow us to present a win-win model between large corporations and startups.”

This content was produced with the assistance of AI translation services.