Seodongsun, Jeonnam Provincial Officer, Becomes 'Master of Local Administration'

Contributing to 'Market Expansion and Income Increase' for Small Business Owners and Farmers/Fishermen

[Muan=Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Seo Dongsun, a public officer of Jeonnam Province, was recognized for his contributions to the development of the nation and local community.

Jeonnam Province announced on the 26th that Seo Dongsun from the Agricultural Food Distribution Division was selected as a ‘Master of Local Administration’ at the Ministry of the Interior and Safety’s ‘11th Master of Local Administration Awards Ceremony’ held at the Government Seoul Office Annex.

The ‘Master of Local Administration’ award aims to promote a proactive working culture among public officials.

Based on outstanding ideas and high work proficiency, the Ministry of the Interior and Safety selects local public officials who have contributed to the development of the nation and local communities every year.

Since the first award ceremony in 2011, the province has produced a total of 14 recipients including county and city officials up to last year, and this is the first time an official from the provincial headquarters has been selected.

This year, the awards were divided into 10 fields such as general administration, social welfare, culture and tourism, and regional economy. After document screening and on-site inspections, a total of 8 masters were finally selected.

Officer Seo was chosen as the ‘Master of Digital Distribution’ in the regional economy category and received a commendation from the Minister of the Interior and Safety.

He revitalized operations by diversifying product categories and securing loyal customers for the province-operated online shopping mall ‘Namdo Jangteo (jnmall.kr),’ achieving sales of 32.6 billion KRW last year.

This is an increase of 60 times compared to 540 million KRW in 2018. It recorded the highest sales since the opening of Namdo Jangteo and was evaluated as contributing to expanding sales channels and increasing income for small business owners and farmers and fishermen.

Additionally, he strengthened the shopping mall by ▲ expanding partnerships with major private shopping malls such as Naver, Coupang, and McDonald’s ▲ targeting the mobile market through the development of the Namdo Jangteo app ▲ remodeling Namdo Jangteo for the sale of various products ▲ introducing a fast settlement system to prevent wage arrears for companies ▲ implementing a one-strike-out policy for tenants of Namdo Jangteo.

Based on this, he contributed to revitalizing the regional economy by expanding sales channels for Jeonnam’s agricultural, fishery, and livestock products, achieving the highest sales among shopping malls operated by local governments nationwide in a short period.

Officer Seo said, “I will strive to secure 1 million members so that Namdo Jangteo plays a key role in promoting the consumption of Jeonnam’s agricultural, fishery, and livestock products, increasing producers’ income, and revitalizing the regional economy,” and added, “Please show much love and interest in Jeonnam’s agricultural, fishery, and livestock products.”

This content was produced with the assistance of AI translation services.