Pop Artist 'Crack & Kal' Collaboration... Commercial Facility 'Papier Naepo' in Naepo New Town for Sale
Bando Construction announced on the 25th that it is currently leasing 'Papier Naepo,' a branded commercial complex launched in collaboration with the world-renowned pop artists 'Crack&Cal' in Naepo New Town.
Papier Naepo is the second branded commercial complex introduced by Bando Construction following 'Karim Avenue,' a branded commercial complex launched in collaboration with Karim Rashid, one of the world's top three industrial designers, in 2014. The complex is located in RC-2 block of Naepo New Town, Chungnam, with a total floor area of 19,109㎡, consisting of 194 units from basement level 1 to the 3rd floor. It is planned to be built within the 'Naepo New Town Bando Yubora Mark Edition' complex, securing a fixed demand of 955 households.
Designed with the participation of 'Crack&Cal,' Papier Naepo is a young trend-oriented commercial facility featuring open space harmonized with nature. Crack&Cal's designs are applied to the themed plaza, rest gardens, exterior walls, bridges, and installed sculptures.
Additionally, situated in a water-friendly zone blending with Sinri Stream, which is being developed as an ecological stream, the complex features an Instagrammable commercial space including a pop art-themed plaza designed by Crack&Cal.
Naepo New Town, spanning 9,951,729㎡ across Hongbuk-eup in Hongseong County and Sapgyo-eup in Yesan County, is being developed to accommodate a population of 100,000 and 41,938 households. It is home to a large-scale administrative town with about 120 public institutions concentrated, including Chungnam Provincial Government, Chungnam Provincial Council, Chungnam Provincial Police Agency, Chungnam Office of Education, and Chungnam Development Corporation, which are the four major metropolitan administrative institutions of Chungnam.
Moreover, Naepo New Town is connected to the Seohaean Expressway and the Dangjin-Daejeon Expressway, and its transportation environment is expected to improve further with the planned Naepo New Town access road (scheduled for 2022) and the Western Inland Expressway (scheduled for 2024). Notably, under the 4th National Railroad Network Construction Plan, the double-track electrified railways of the Seohae Line and Janghang Line, connecting to the KTX Gyeongbu High-Speed Railway, are scheduled to open. Once these double-track railways are connected, travel time from Hongseong to Seoul will be reduced from 2 hours to 48 minutes.
A representative from Bando Construction stated, "Papier Naepo is the first branded commercial complex introduced in Chungnam Naepo New Town, securing a hinterland demand of about 20,000 households and a fixed demand of 955 households within Naepo New Town. We plan to develop it as a new-concept shopping cultural space where art and shopping coexist through design collaboration with the world-renowned pop artists 'Crack&Cal.'"
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Meanwhile, the promotional center for the 'Papier Naepo' commercial facility will be set up within the model house of 'Bando Yubora Mark Edition' in Singyeong-ri, Hongbuk-eup, Hongseong-gun, Chungnam, and the opening is scheduled for January 2025.
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