Purchase of Traditional Market Agricultural and Livestock Products on SME Welfare Platform

KCCI Signs MOU with Hyundai Easywell for Traditional Market Mall Entry

[Asia Economy Reporter Hwang Yoon-joo] The Korea Chamber of Commerce and Industry (KCCI) is supporting traditional markets through the country’s largest SME welfare mall, the ‘SME Welfare Platform.’

On the 24th, KCCI announced that it signed an MOU with Hyundai Easywell, which operates the Onnuri Traditional Market Mall, and will list the traditional market mall on the SME Welfare Platform to sell various agricultural, marine, and livestock products online.

The Onnuri Traditional Market Mall hosts 541 stores from 198 traditional markets nationwide and sells about 70,000 agricultural, marine, and livestock products. In the future, users of the SME Welfare Platform will receive additional discounts, and purchases can be made using mobile Onnuri gift certificates, agricultural discount gift certificates, and marine fair gift certificates.

KCCI stated, “If 210,000 workers registered on the SME Welfare Platform use the Onnuri Traditional Market Mall, it will greatly help revitalize traditional markets,” and added, “We will encourage the 190,000 member companies of the National Chamber of Commerce to use the traditional market mall and take the lead in revitalizing traditional markets.”

Meanwhile, the ‘SME Welfare Platform’ operated by KCCI has surpassed 210,000 members within two years of its launch, establishing itself as the largest SME welfare mall in Korea. Launched to improve the welfare level of SME workers, which is only about 40% of that of large corporations, the SME Welfare Platform charges no membership or usage fees.

Since July, the welfare points service has been in operation, allocating 600 million won worth of points to about 1,700 workers from over 100 SMEs, becoming a starting point for improving SME welfare.

Welfare points can be used like cash within the welfare platform, allowing workers to freely choose and use desired products such as resorts, self-development expenses, and health checkups, resulting in high satisfaction. For companies, welfare points offer many advantages by enabling systematic payment and management of employee welfare expenses.

The KCCI SME Welfare Platform can be joined via the web or mobile app. For more details, please contact the SME Welfare Platform customer center.

This content was produced with the assistance of AI translation services.