Zippo Opens First Flagship Store at Dosan Park

Appearance of the Zippo Seoul Dosan Park Flagship Store 'Zippo Seoul'

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division (hereinafter Kolon FnC) is accelerating its attack on the golf wear market by unveiling the golf brand G/FORE's first flagship store, 'G/FORE Seoul.'

On the 24th, G/FORE will open its first domestic and global flagship store in Dosan Park, Gangnam-gu. G/FORE sees the Dosan Park intersection, adjacent to the luxury brand street, as the optimal location to aggressively target the luxury market.

G/FORE plans to use this flagship store as a new base for 'luxury marketing.' A dedicated lounge for VIP membership customers is set up on the second floor, featuring a bar, terrace, lounge space, and fitting rooms exclusively for VIPs. Personal services by dedicated VIP staff and light alcoholic beverages and refreshments will be provided at all times, focusing on delivering a luxury experience.

Additionally, the flagship store will offer the earliest access to various seasonal products. In particular, to commemorate the opening of the flagship store, limited edition year-end products will also be introduced.

Moon Hee-sook, Executive Director of the Golf Business Division, said, “Since its launch, G/FORE has created an explosive response in the premium golf market with bold colors and designs unseen in existing golf wear brands. The remarkable growth in a short period was greatly supported by Kolon FnC’s long-standing know-how, technology, and golf-specialized infrastructure. Global G/FORE also decided on this meaningful step of opening a flagship store here in Seoul based on recognition and trust in the brand power and competitiveness of domestic products.”

Meanwhile, Kolon FnC began official domestic distribution of G/FORE in 2020 through the golf online select shop ‘The Cart Golf,’ and in 2021 expanded its distribution channels by entering major department stores.

This content was produced with the assistance of AI translation services.