Lotte Hi-Mart Unveils 'Our Neighborhood Hot-Track Concert Incheon Edition'

[Asia Economy Reporter Jo In-kyung] Lotte Hi-Mart announced on the 22nd that it has released the year's final online concert content, "Our Neighborhood Hot-Track Concert, Let's Go to Hi-Mart Incheon Edition."

Since May, Lotte Hi-Mart has been presenting "Our Neighborhood Hot-Track Concert, Let's Go to Hi-Mart" every two months to strengthen communication with the MZ generation (Millennials and Generation Z). This YouTube online concert content, created in collaboration with various talented artists, has surpassed an average of 850,000 views as of this month across three videos released in May, July, and September.

For this year's final concert, "Let's Go to Hi-Mart Incheon Edition," released on the 21st, skilled artists Kim Seul-ong and David Oh, who appeared on JTBC's audition program "Superband 2," performed their original song "FOLLOW." The song, which carries the message "I want to give passion to those who have dreams," features Kim Seul-ong's distinctive dazzling drum performance and David Oh's refreshing voice. The performance locations included Lotte Hi-Mart Jooan Branch, Incheon Port, Incheon Bridge, and Yeongjongdo Island. Notably, the concert background was set at the "port," symbolizing departure and arrival, reflecting the planning intention to "wrap up the year well and welcome a new beginning during the year-end and New Year season."

The video can be viewed on Lotte Hi-Mart's official YouTube channel.

This content was produced with the assistance of AI translation services.