Shinhan Card Unveils Limited Edition 'Deep Dream Mobeoreoworks'
DeepDream·MoBetterWorks Collaboration Card Unveiled
[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 22nd that it will collaborate with the Mobils Group to launch a special edition version of Shinhan Card's bestseller Deep Dream card, called the 'Deep Dream Mobetterworks Card,' as a limited edition for one year.
Mobils Group's 'Mobetterworks' is a creative team that explores and experiments with the optimal ways to convey brand value. Leveraging active communication and connection with the MZ generation (Millennials + Generation Z), it is emerging as a representative brand for the MZ generation. In addition to this collaboration with Shinhan Card, Mobetterworks has carried out collaborative projects with various companies such as New Balance, Lotte World, Ottogi, Singleton, and SKT.
Through this collaboration, Shinhan Card aims to provide new experiences by naturally engaging with the MZ generation, while Mobils Group expects to secure a larger fan base by partnering with the number one company in the card industry.
This card was designed by incorporating Mobetterworks' brand image and its catchphrase, "Small Work Big Money." It features hip elements such as a card plate shaped like the lucky $2 bill, a card package inspired by a yellow paycheck envelope, and inserts that resemble receipts.
Additionally, My Shinhan Points are accumulated without restrictions on monthly spending or accumulation limits, and the existing Deep Dream card service, which automatically provides additional points in frequently used categories, is applied as is.
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To commemorate the collaboration, Shinhan Card has prepared an event for Deep Dream (Mobetterworks) members. When using the card at merchants whose names include the words "Small," "Work," "Big," or "Money," collaboration goods and other prizes will be offered, and discount events on Mobetterworks products will also be held.
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