"K-Consumer Goods Vietnam Export Support"…KOTRA Online and Offline Promotion Event
KOTRA's popup store at the 'Korea Premium Consumer Goods O2O Promotion' held at Estella Place, a famous offline shopping mall in Ho Chi Minh City, Vietnam.
Photo by KOTRA
[Asia Economy Reporter Kim Heung-soon] KOTRA announced on the 22nd that it will hold the "Korean Premium Consumer Goods O2O (Online-Offline Linked) Promotion" at the famous offline shopping mall 'Estella Place' in Ho Chi Minh City, Vietnam, until the 28th to support the entry of K-consumer goods into Vietnam.
This promotion is being conducted for about 100 domestic companies in the consumer goods sector, including cosmetics, food, daily necessities, and baby products, in connection with the Korea Sale Festa, which opened in Korea on the 1st of this month, and the Global Hallyu Expo. It is held in collaboration with local government offices in Daejeon, Gyeongnam, Gyeongbuk, the Ho Chi Minh City offices, and export-related organizations (Small and Medium Business Corporation Export BI, Suhyup Ho Chi Minh Center).
KOTRA is collaborating with Vietnam's top online shopping mall 'Shopee' to conduct live commerce and various promotional and discount events. On behalf of domestic companies facing difficulties in overseas business trips due to COVID-19, local vendors and buyers at the event venue also support promotion and sales. Additionally, events such as makeup demonstrations and various tasting events have been prepared.
Furthermore, to ensure this project is not a one-time event, an offline pop-up store will be operated in District 2 of Ho Chi Minh City until the end of July next year (tentative), continuously promoting K-consumer goods to Vietnamese consumers even after the promotion ends.
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Kim Gwan-muk, head of the KOTRA Ho Chi Minh Trade Center, said, "With the recent global success of the drama Squid Game continuing in Vietnam, this event will be an opportunity to widely introduce our consumer goods to Vietnamese consumers amid the strong Hallyu wave. We will expand support projects for overseas expansion of consumer goods next year and carry out follow-up support without fail to help create successful entry cases every year."
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