Samsung Securities, Ranked No.1 in 2021 Korea Customer Satisfaction Index (KCSI) Securities Sector

[Asia Economy Reporter Ji-hwan Park] Samsung Securities ranked first in the securities sector in the '2021 Korea Customer Satisfaction Index (KCSI)' announced by the Korea Management Association Consulting. Samsung Securities, which has established its position as a traditional asset management powerhouse, achieved this result by strengthening digital asset management early on based on its accumulated asset management capabilities.

As the money move trend accelerated last year, Samsung Securities established a digital division to respond to the rapid increase in digital customers. Under this division, it organized teams for digital strategy, service and marketing, non-face-to-face asset management consultation, and IT systems, focusing on building the 'No.1 Digital Financial Platform in Korea.'

The Digital Asset Management Headquarters provides a 'Baro Consultation' service, which offers one-stop asset management consulting from inquiries to investment advice by deploying about 100 digital PBs (Private Bankers) for excellent online customers.

The digital PBs are veteran PBs with an average of over 12 years of experience, delivering high-quality research reports, expert investment strategies, promising stock and product analyses quickly via mobile, helping customers respond swiftly to market conditions.

Additionally, Samsung Securities launched the 'Oneul-ui Tuja (O2, O2)' app to allow new customers, such as the MZ generation who have relatively less investment experience, to easily and enjoyably experience asset management services.

O2 is an app based on a simple transaction process that selects and provides information analyzed based on customers' investment preferences and behaviors, helping them easily invest in suitable products. Just four months after its launch, in October, O2 surpassed 600,000 cumulative downloads.

Among investors using O2, 57% are MZ generation in their 20s and 30s, and 93% are small investors with balances under 10 million KRW, proving that it is a customized app for beginner investors starting their investment journey.

A Samsung Securities official said, "As the characteristics of stock market participants diversify due to the money move in the stock market, we will continue to strive to provide personalized services to each individual."

This content was produced with the assistance of AI translation services.