Chilsung Cider Zero, Zero Calorie Burden... 100 Million Sales Achieved

[Asia Economy Reporter Lim Hye-sun] Lotte Chilsung Beverage's 'Chilsung Cider Zero,' launched earlier this year, maintains the taste and aroma of the carbonated drink Chilsung Cider while removing the calories. Since its release, Chilsung Cider Zero has surpassed cumulative sales of 90 million units as of last September, and it is expected to sell over 100 million units in its first year.

Chilsung Cider Zero is a product that incorporates 70 years of Chilsung Cider manufacturing know-how, preserving the original product's taste and aroma while delivering a clean aftertaste with zero calories. Lotte Chilsung Beverage focused on the fact that, amid the prolonged COVID-19 pandemic, home-cooked meals have become routine and interest in home training has increased, leading consumers to seek carbonated drinks they can enjoy deliciously without calorie concerns in their daily lives.

The packaging applies the same green background and logo design as the original product, with the phrase ‘Chilsung Cider Zero’ added to the label for easy recognition of the product’s features. Additionally, the PET bottle version features a black cap to distinguish it easily from existing products.

Lotte Chilsung Beverage now offers a brand lineup that satisfies diverse consumer preferences, including the original ‘Chilsung Cider,’ ‘Chilsung Cider Strong’ with a stronger and more thrilling carbonation, and new flavored ciders such as ‘Chilsung Cider Peach’ and ‘Chilsung Cider Cheonggul’ (green tangerine).

A Lotte Chilsung Beverage official stated, “Chilsung Cider Zero is expected to be popular among consumers who want to enjoy the refreshing sweetness of a carbonated drink without worrying about calories in their daily lives.” They added, “We will continue to lead the expansion of the domestic carbonated beverage market by diversifying our portfolio to meet various consumer needs.”

This content was produced with the assistance of AI translation services.