Yuhan-Kimberly Huggies Hosts 'Early Baby Support Event'

Development of Ultra-Small Diapers for Ireundungi, Benefiting Over 23,000 Campaign Recipients

Yuhan-Kimberly Huggies announced on the 17th that it will hold a consumer event to support premature babies and their families in celebration of World Prematurity Day. The photo shows diapers for premature babies. Photo by Yuhan-Kimberly

[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly Huggies announced on the 17th that it will hold a consumer event to support premature babies and their families in celebration of World Prematurity Day.

This event is a follow-up activity to the Huggies "Love a Little More" campaign held last August to raise social awareness about premature babies. It will be conducted with consumer participation to share and support the growth journey of premature babies, along with the release of a newly edited video.

Until the 24th of this month, consumers who watch the video on Huggies' Instagram and join in supporting premature babies will be entered into a draw to receive coffee gifticons.

The "Love a Little More" video released last August recorded 130,000 views on YouTube, with consumer responses and supportive comments expressing how they were moved and encouraged by the healthy growth of premature babies and their families.

Yuhan-Kimberly Huggies developed ultra-small diapers in response to consumer requests for diapers suitable for premature babies, who require smaller sizes. Since 2017, these have been provided free of charge through neonatal intensive care units (NICU) in general and university hospitals, as well as through Yuhan-Kimberly’s own online mall, MamQ.

In particular, through the "Huggies Premature Baby Campaign," a total of 3.33 million pads have been provided free of charge as of August 18, and as of the 10th of this month, the number of beneficiaries has reached approximately 23,000.

A Yuhan-Kimberly Huggies representative said, "We hope that social interest and care for premature babies will grow through the healthy and happy stories of premature baby families," adding, "Huggies will continue to strive to help premature babies grow up healthier."

Along with the ultra-small diaper support project for premature babies, Huggies employees personally repackage unopened size-exchange diaper products and provide them to the local community through the Hope Bank program, sharing over 8 million pads with neighbors to date.

This content was produced with the assistance of AI translation services.