CU, Murabel PB Bottled Water Transforms... "Fully Replaced with QR Code System"

[Asia Economy Reporter Lim Chunhan] CU announced on the 16th that it has completed replacing all three types of Heyroo Mineral Water with QR code no-label designs.

Earlier this year, CU became the first in the industry to introduce no-label bottled water under its private brand (PB) 'Heyroo Mineral Water,' allowing individual sales without PET bottle labels. However, there was an inconvenience as the barcode printed in a band shape on the cap caused wrinkles, leading to a lower barcode recognition rate when scanning the product.

The QR code no-label bottled water achieves a barcode recognition success rate of over 95% with a single scan. This is the result of more than three months of precise testing conducted by CU and Lotte Chilsung Beverage, the manufacturer of Heyroo Mineral Water, to select the size, ratio, and insertion position of the QR code.

The QR code has greatly improved store operation convenience for no-label bottled water. Stores that hesitated to adopt the product due to the low barcode recognition rate of the existing no-label bottled water have started actively introducing it. The store adoption rate of Heyroo Mineral Water has exceeded 99.1% based on the 500ml size.

A BGF Retail official said, “With the determination that eco-friendliness should not mean inconvenience, after more than three months of effort, we devised the most eco-friendly and operationally convenient design,” adding, “We plan to actively share the know-how of the QR code no-label bottled water design with other companies to expand no-label bottled water sales in the industry and help customers easily access eco-friendly products.”

This content was produced with the assistance of AI translation services.