GS Shop's First Broadcast Using Metaverse... "Virtual Tour of Otri Factory"

GS Shop will introduce a virtual factory tour service during the sales broadcast of the premium nuts "Otree Gomenuts Blossom" on the 16th.

[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 15th that it will introduce a virtual factory tour service that implements the Otri production plant as a three-dimensional (3D) model using digital twin technology during the sales broadcast of the premium nuts "Otri Gourmet Nuts Blossom" on the 16th.

The virtual factory tour service can be experienced during the live TV home shopping broadcast on that day. Viewers can check the overall structure of the Otri production plant and carefully examine each process.

GS Shop directly filmed the Otri manufacturing plant using a dedicated camera developed by Metaport, and after tagging, editing, and adding videos to the initial footage, produced high-quality 3D content.

A GS Retail official said, "There is a growing trend of consumers showing interest in whether the food eaten by the whole family and the cosmetics applied to the face daily are properly made," adding, "We will continue to introduce metaverse-based services so that customers can see the manufacturing site directly and use the products with confidence."

This content was produced with the assistance of AI translation services.