Jinju City Opens Applications for Business Owners to Join ‘Together Harmo Daebak’ Harmorang Partnership

Hamo character. / Provided by Jinju City

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Jinju City, Gyeongnam Province announced on the 5th that it will promulgate the 'Ordinance on the Management of Jinju City Tourism Characters' on the 8th and accept applications for the use of the tourism character ‘Hamo’.

This ordinance was established to systematically manage Hamo, Jinju City's tourism character, and to respond to the demands from the private sector wishing to produce products using the character.

According to the ordinance, businesses, organizations, and institutions wishing to use the Hamo character must submit an application form, business plan, and other related documents to the Tourism Promotion Division of Jinju City Hall.

After reviewing the business contents, the city plans to grant permission if there are no grounds for restriction such as violation of laws or damage to the character's image.

Additionally, to provide fair opportunities to sell products utilizing Hamo and to strengthen market competitiveness through mutual competition among businesses, permission will be granted for multiple companies to produce Hamo products within the same product category. This will broaden consumer choices and offer more companies the opportunity to create Hamo products.

A city official stated, “Once the sale of Hamo character products begins, it will not only quench the thirst of consumers who have long sought Hamo-related products but also allow them to receive Hamo’s warm comfort and encouragement at home through product purchases,” adding, “We hope this will help local small business owners overcome economic difficulties by utilizing the Hamo character, even if just a little.”

This content was produced with the assistance of AI translation services.