Imsil-gun Conducts Live Commerce for Local Agricultural and Specialty Products

[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] The "Real Farmers" of Imsil-gun, Jeonbuk, have rolled up their sleeves to promote and sell agricultural and specialty products through live commerce, an online live broadcast.

According to the county on the 5th, under the auspices of the Imsil-gun Village Development Council, the first live commerce broadcast titled "ImsilN Real Farmers" was launched on the 27th of last month, with farmers and companies directly participating. Following that, on the 3rd and 4th, they actively promoted and sold agricultural and specialty products through online live broadcasts.

In the first live commerce broadcast, in response to the early cold snap this year, they sold fresh ginger, a champion of immune strength during seasonal changes, and handmade ginger syrup at discounted prices to consumers together with Sopungon (CEO Lee Yeonsang) from Gwanchon-myeon.

The second broadcast featured the Imsil Cheese Agricultural Cooperative at the Gangbyeonsari Camping Site in Deokchi-myeon, selling the ImsilN Cheese camping set at a discount, while the third broadcast offered Osu Daebong persimmons from Kkotshimji Farm (CEO Kim Yongdeok) in Osu-myeon, also at discounted prices.

This broadcast was conducted with live commerce content production beginners, preparing for filming at the production site and communicating with consumers in real time during the live sales broadcast.

The county has been promoting education for local farms and companies to activate live commerce, a new non-face-to-face consumption channel due to COVID-19.

As part of this year's Agriculture, Fisheries, and Rural Job Plus project, training for cultivating professional personnel in planning and producing live commerce content, a new non-face-to-face consumption channel, was conducted from the 8th to the 23rd of last month.

The training, conducted as a beginner course, involved 13 trainees interested in live commerce and six farms and companies within the county.

The education covered overall live commerce content production, including understanding live commerce content and platforms, planning and producing broadcast sales, using broadcasting equipment, and practical exercises.

The three broadcasts garnered about 800 views and approximately 28,000 likes, exceeding expectations considering it was the first attempt.

The county expects that the Real Farmers live commerce, planned and promoted directly by the residents, will establish itself as a representative means of promoting and marketing local agricultural specialty products, as well as creating new jobs.

County Governor Shim Min said, "We expect to expand the sales channels of county specialty products in connection with the county's representative agricultural and specialty product distribution organizations," adding, "We will continue to strive to produce experts through various specialized education supports to promote and sell agricultural specialty products and revitalize the local economy in response to the with-COVID era."

Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik sd2481@asiae.co.kr

This content was produced with the assistance of AI translation services.