HPO's 'Denfs' Participates in CIIE as Denmark's Leading Global Food Brand

[Asia Economy Reporter Hyunseok Yoo] High-end health functional food specialist company HPIO announced on the 5th that its premium brand ‘Denps’ has been selected as a global food brand representing Denmark. From today until the 10th, the products will be exhibited at the Denmark Pavilion of the 4th China International Import Expo (CIIE) held in Shanghai, China.

The participating CIIE is China’s largest overseas consumer goods exhibition attended by top-level officials including President Xi Jinping. It is divided into six sectors: ▲Food and agricultural products ▲Automobiles ▲Intelligent industry and information technology ▲Consumer goods ▲Medical devices and healthcare products ▲Service trade, and will be held at a large-scale venue of over 360,000㎡. Most major global brands active in China participate in the event, and some major Korean companies such as Hyundai Motor, Amorepacific, and Orion also take part.

HPIO is participating for the second time following last year. At this exhibition, well-known domestic products such as ‘Denmark Probiotics Story’ and key products for the Chinese market including growth nutrition foods ‘High&GoGo Denmark Organic Milk Powder’, ‘High&GoGo Probiotics’, and ‘High&GoGo D-Drop’ will be displayed.

An HPIO official said, “From the early stages of the business, Denps secured raw materials and production systems in Denmark and positioned itself as a premium brand based on product competitiveness applying the strict food standards of Northern Europe. Denps has already established itself as one of the global food brands representing Denmark, and for this reason, it was invited to exhibit products at the Denmark Pavilion at this exhibition.”

He added, “At this exhibition, a live commerce broadcast by a famous influencer introducing the Denmark Pavilion is also planned. Through this, Denps’ various products will be introduced to consumers in China not only through offline but also online channels.”

This content was produced with the assistance of AI translation services.