IGAWorks Launches Digital Advertising Agency 'Digital Trinity'

Integrated Marketing Strategy and Concrete Execution Solutions Presented

[Asia Economy Reporter Kim Cheol-hyun] Big data platform company IGAWorks (CEO Ma Guk-seong) announced on the 4th that it will launch a comprehensive digital advertising agency called 'Digital Trinity.'

Digital Trinity provides an integrated marketing strategy encompassing data, branding, and performance, along with concrete execution solutions. The workforce totals around 160 employees. It merged 'Smart Interactive' and 'Dmajor,' which have strengths in performance and creative fields respectively, and concentrated key personnel by recruiting external experts.

Existing clients such as Samsung Card, Lotte ON, Genius Textbook, CJ CheilJedang, and Cuckoo Electronics, who achieved results with Smart Interactive and Dmajor, are expected to continue integrated campaigns with the newly launched Digital Trinity. Co-CEOs appointed are Yoon Seok-tae of Smart Interactive and Shin Hee-jin of Mobile Index Consulting.

The two CEOs stated, "The current digital marketing market demands a balanced strategy linking performance and branding, and the expansion of the mobile advertising industry is accelerating this trend," adding, "Digital Trinity will set a new benchmark in the market as a next-generation agency possessing the highest level of data-driven marketing expertise and talent in Korea."

This content was produced with the assistance of AI translation services.