SpaceOddity, 'Nae Sonanui Deokmateu Blip' TV Commercial On Air

Kim Hong-gi, CEO of Space Oddity, Simultaneously Releases CF Featuring YouTuber Ttaengkkang
Part of the Support Program for Companies Selected as No.1 in the 'Changgu Program'

Music startup SpaceOddity (CEO Hongki Kim) announced on the 4th that it has participated in the advertising support program provided to the Top 3 selected companies of the 3rd batch of the Google Play and Ministry of SMEs and Startups' window program. Photo by SpaceOddity

[Asia Economy Reporter Kim Heeyoon] Music-specialized startup SpaceOddity (CEO Kim Honggi) announced on the 4th that it participated in the advertising support program provided to the Top 3 selected companies of the 3rd Changgu Program by Google Play and the Ministry of SMEs and Startups.

The advertisements currently on air come in two versions. The first ad features SpaceOddity CEO Kim Honggi himself, who talks about the process of creating the fandom platform Blip as someone who was truly passionate about music and fan activities.

CEO Kim Honggi, who personally narrated the ad, explains the background of Blip’s creation by sharing his concerns such as, “There are so many music apps, but why aren’t there apps for music-loving fans?”, “I work because I want to enjoy fan activities, but working leaves no time for fandom. It would be really convenient if artist information were gathered in one place.” The ad then describes Blip’s unique features that allow users to see information about their favorite artists at a glance and reveals Blip’s ambitions targeting the global K-pop fandom.

The other ad features YouTuber ‘Ttaengkkang,’ who recently gained attention by appearing on tvN’s ‘You Quiz on the Block.’ In the commercial, Ttaengkkang showcases a cheerful idol cover dance and introduces Blip’s fandom-customized service, “Your fandom mate in your hand.”

SpaceOddity’s global fandom platform Blip was selected as the 1st place winner of the 3rd Changgu Program in 2021. The Changgu Program, hosted by Google Play and the Ministry of SMEs and Startups, supports content advancement and overseas market entry for domestic IT app and game startups. Blip was chosen as the top company within one year of its launch due to its high evaluation in technological completeness, originality, and potential for global market expansion.

Kim Honggi, CEO of SpaceOddity, said, “In the pre-ad interview, I talked about the points we considered while creating Blip and the vision SpaceOddity dreams of, and I think these were well reflected in the advertisement. I hope Blip becomes an app used by more people along with the fun and lively image of YouTuber ‘Ttaengkkang,’ who is well-known among K-pop fans.”

Blip is a K-pop fandom app launched by the music-specialized startup SpaceOddity. Since its official release in June last year, it has recorded top-tier ratings among K-pop fandom apps on both Google Play Store and Apple App Store.

This content was produced with the assistance of AI translation services.