Hanacard Officially Sponsors 'Beyond the Road' Exhibition... "15% Discount Benefit"

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 2nd that it will participate as the official sponsor of the performance BEYOND THE ROAD, which is being produced by the immersive metaverse content creator 'Miss Jackson'.

This exhibition is the first of its kind in Asia and will be held on the 6th floor ALT. 1 of The Hyundai Seoul in Yeouido. BEYOND THE ROAD received critical acclaim after its debut at the Saatchi Gallery in London, a leading venue in the contemporary art world, in 2019.

The exhibition is an immersive multisensory experience created through a collaboration between creative producer Colin Nightingale, who has researched new ways to experience music for over 20 years, creative director Steven Dobby, and renowned British electronic musician James Lavelle. It offers a surreal experience that feels like walking into the music through fantastic sound, immersive visuals, and special effects.

The highlight of this exhibition is that visitors explore the space guided only by lighting and fantastic sound from the entrance, without any special artwork descriptions or maps. Visitors can immerse themselves in 360-degree lighting and sound environments through multiple entrances without a fixed route.

Hana Card credit and check card members can purchase tickets at a 15% discount when booking through Interpark Ticket or paying on-site (Adults 17,000 KRW, Youth 13,600 KRW). This discount promotion runs for two months until the 31st of next month and may end early due to the circumstances of the partner company.

This content was produced with the assistance of AI translation services.