High Praise for Practical Design Concept Considering Product Characteristics and Environment

Tinkware announced on the 2nd that three of its black box products won the '2021 Pinup Design Award'. Photo by Tinkware

Tinkware announced on the 2nd that three of its black box products won the '2021 Pinup Design Award'. Photo by Tinkware

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[Asia Economy Reporter Kim Heeyoon] Thinkware announced on the 2nd that three of its black box products won the '2021 Pinup Design Award.'


The 'Pinup Design Award' is considered one of the top three design awards in Korea, along with the Korea Design Award and the Good Design Award. Thinkware's two products, ‘iNavi QXD7000’ and ‘S Shot,’ were selected among the Best 100, while ‘iNavi FXD7000’ won in the Finalist category.


The ‘iNavi QXD7000,’ selected for the Best 100, features a design that highlights the rear glass part to enhance driver usability. The company added that it applied a front injection perforation pattern and metallic paint to create a sophisticated product image.


The ‘iNavi S Shot’ achieved a compact design by minimizing hardware space. It is characterized by the memory card slot being designed at the bottom for easy attachment and detachment by users.


The ‘iNavi FXD7000,’ selected as a finalist, is a 3.5-inch large-screen LCD black box designed with a practical design to reduce product heat. According to Thinkware, the hairline pattern around the camera module was plated to express texture and luxury.



Choi Eunho, Head of Design at Thinkware, explained, “We commercialize various products based on practical design concepts that consider product characteristics and environment,” adding, “We will strive to present new designs that enhance product brand and value through iNavi’s unique identity.”


This content was produced with the assistance of AI translation services.

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