BC Card Launches 'Individual Card' Created Directly by Influencers

Removing Basic Card Benefits
Composed Only of Promotions Directly Planned by Influencers

[Asia Economy Reporter Ki Ha-young] BC Card announced on the 1st that it has launched the 'Individual Card,' a card directly planned and operated by famous domestic influencers.

Unlike existing card products released so far, this card does not have the basic benefits embedded at the time of issuance. The card benefits consist solely of promotions planned directly by influencers and merchants recruited by them, and promotions that change monthly or quarterly through consultations between the influencers and BC Card are provided to customers.

The Individual Card was launched in four types of personalized products by famous influencers such as Kang Hyung-wook (pets), Kim Gyeran (fitness), Oh Eun-young (parenting), and Imvely (fashion & beauty). The promotions include up to 15% discount at pet online shopping malls, up to 30% discount at healthcare shopping malls, a 30,000 KRW billing discount at Oh Eun-young Academy, and a 30,000 KRW discount at Adidas.

This card is a win-win product that returns benefits not only to card customers, merchants, and influencers but also to various members of society. First, customers (fandom) can purchase verified products and services offered in the professional fields of their favorite influencers at discounted prices.

Merchants affiliated with the Individual Card can enjoy promotional effects without separate advertising through connections with famous influencers. Additionally, influencers are provided with opportunities to expand their fandom as the channels to communicate with customers are broadened.

In particular, part of the annual fee and card usage amount is used for social contribution activities and returned to society, thereby establishing a win-win ecosystem where customers can naturally participate in ethical consumption.

BC Card plans to expand the issuance of Individual Cards through partnerships with various fields and prominent figures beyond the currently launched four categories. The annual fee is 5,000 KRW (domestic only) and 8,000 KRW (overseas compatible, Visa).

Choi Won-seok, CEO of BC Card, said, "The Individual Card is expected to establish itself as the next stage of the PLCC card platform," adding, "We will build and expand the worldview of the Individual Card through category expansion and platform advancement in the future."

This content was produced with the assistance of AI translation services.