[Asia Economy Reporter Kang Hee-jong] The Seoul Design Foundation (CEO Lee Kyung-don) announced that it will hold the ‘2021 UD Lifestyle Contest’ from the 1st to the 12th of next month to promote awareness of universal design and revitalize the design industry.


Held under the theme of ‘Design for Everyone,’ this contest expands the existing concept of universal design to find various idea designs that solve small inconveniences in daily life through design. Anyone can participate, and submissions can be made in any format such as posters, illustrations, CG, webtoons, photos, or drawings. The foundation plans to award a total prize of 36.3 million KRW and the Seoul Mayor’s Award through judging.


In particular, this year, a children’s category was added to enhance understanding of universal design. Additionally, the number of selected winners has been doubled compared to the previous year (from 113 in 2020 to 201 in 2021).


For the children’s category, any child nationwide aged 6 to 12 can participate by submitting a scanned copy or original photo of a freely colored drawing on an 8-cut drawing paper under the theme ‘Design for Everyone’ through the contest website.


The submitted designs will be judged by experts based on thematic relevance, publicness, artistry, and creativity, and prize money will be awarded in three categories: general, youth, and children.


In the general category, among the three fields of visual, product, and video, one grand prize winner will receive the Seoul Mayor’s Award and 5 million KRW, and one gold prize winner will receive the Foundation CEO Award and 3 million KRW. In the youth category, among the three fields of visual, product, and video, one grand prize winner will receive the Seoul Mayor’s Award and a 1 million KRW gift certificate, and one gold prize winner will receive the Foundation CEO Award and a 500,000 KRW gift certificate. In the children’s category, one grand prize winner will receive the Seoul Mayor’s Award and a 500,000 KRW gift certificate, and one gold prize winner will receive 300,000 KRW and the Seoul Design Foundation CEO Award.


The winning works will be exhibited at the UD Lifestyle Platform (UDP) on the 3rd floor of the DDP (Dongdaemun Design Plaza) Salimteo. An online exhibition will also be held on the contest website, where last year’s selected works can also be viewed.



Meanwhile, universal design means ‘design for everyone,’ creating an equitable usage environment regardless of age, gender, nationality, cultural background, or disability. It applies to products, architecture, environment, services, urban environments, sustainable design, and social system improvements, enabling all people to use them fairly and conveniently.


This content was produced with the assistance of AI translation services.

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