SSG.com-Lotte ON, Group Affiliates All Out for Biggest Annual Discount Event
SSG.com and Lotte ON are mobilizing their major group affiliates to launch large-scale discount events ahead of the year-end shopping season.
SSG.com is the first to open the event. On the weekend of the 30th and 31st, the main event of the ‘2021 Korea SSG Day’ will take place with the participation of 18 affiliates. Customers who newly follow the ‘Shinsegae FIT Service’ on the Shinsegae Department Store app will receive up to 50% of their purchase amount back as shopping support funds. About 40 edition print works by artists such as Alex Katz, Julian Opie, and Takashi Murakami will be sold at up to 10% discounted prices. When purchasing with event cards, Shinsegae gift certificates worth about 5% of the amount will be given.
Emart will offer a 50% discount on Korean beef from the 29th to the 1st of next month. Argentine squid will be sold at a 67% discount, and Shine Muscat grapes will be more than 50% cheaper when paying with event cards. Eggs will also be offered at prices more than 10% lower than wholesale prices. Emart explained that for this SSG Day, they have secured a total volume worth 200 billion KRW, including 350,000 trays of eggs, 130 tons of squid, and 300 tons of Shine Muscat grapes.
Lotte ON will hold various events and prize giveaways from the 1st to the 15th of next month, including the ‘Lotte Brand Challenge’ and ‘Live Sale Show’. Lotte affiliates such as department stores, Hi-Mart, hotels, and duty-free shops will alternately present popular products daily at discounts of up to 80%. On the 3rd, Lotte ON will exclusively offer a ‘Lotte Confectionery Pepero 4 Types 20-Box Set’, and on the 6th, Lotte GFR’s women’s clothing brand ‘Nice Claup’ will sell jackets and coats at up to 80% off.
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On the 3rd and 8th, live broadcasts featuring celebrities such as Song Kyung-ah and Lee Hyun-i will offer beauty and fashion products at discounts of up to 30%. Celebrities will personally introduce items such as the ‘Giorgio Armani Designer Lift Foundation Set’ and ‘On&On 21FW New Wool Coat’ during the broadcasts, and additional benefits will be provided for purchases made during the shows.
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