Hyundai Livart Launches New Sofa Model 'Grandioso Zero'

Enhanced Recliner Function, Livart Color Palette Applied to Emphasize Sophistication

Hyundai Livart sofa new product 'Grandioso Zero' Granite Brown.
[Photo by Hyundai Livart]

[Asia Economy Reporter Kim Jong-hwa] Total interior company Hyundai Livart announced on the 28th that it will launch a new sofa product, the 'Grandioso Zero (ZERO),' which enhances seating comfort. This is a new product in the 'Grandioso' sofa series, which has been considered a representative product since its first launch in 2016.

The new product has strengthened the recliner function for comfortable seating. The functions of the footrest and headrest have been enhanced to evenly distribute body weight. Additionally, the length of the legrest has been extended to provide stable support for the legs when lying down.

Applying the 'Livart Color Palette' colors has also elevated the sense of luxury. The Livart Color Palette is a color manual independently developed by Hyundai Livart in collaboration with UK architectural and interior design firm Ab Rogers Design, influenced by the color world of the world-renowned architect Richard Rogers, as part of Hyundai Livart's brand premiumization efforts.

The colors applied to the Grandioso Zero include three options: 'Sea Trench Soft Sand,' 'Granite Brown,' and 'Tempest Grey,' which can create a cozy and comfortable atmosphere similar to sofas displayed in luxury hotel lobbies.

New features such as 'Zero Wall Inclining,' 'Hidden Cup Holder,' and 'High-Speed Wireless Charging' have also been added to enhance convenience. The 'Zero Wall Inclining' method, where the seat cushion moves forward and the sitting area reclines, does not require additional space behind the sofa, making it advantageous for space-saving.

The product is available at Hyundai Livart's nationwide offline stores and the official online mall, 'Livart Mall.' Prices start from 3.28 million KRW. Through Hyundai Livart's 'Next Day Delivery' service, customers in the Seoul metropolitan area, including Seoul, Gyeonggi, and Incheon, can receive their purchase the next day. For regions outside the metropolitan area, customers can specify their preferred delivery date starting three days after purchase.

A Hyundai Livart representative said, "Over the past five years, our product development team has personally used the Grandioso sofa series and studied customer feedback to upgrade seating comfort, design, and functionality before launching this product," adding, "We will continue to introduce various new home furniture products that can enhance customer satisfaction."

This content was produced with the assistance of AI translation services.