LG Uplus Hosts Customer Communication Live Cooking Show 'U+ Europe Matjip'

Meal Kit Cooking... European Exploration with Travel Writer Taewon Jun

[Asia Economy Reporter Minyoung Cha] LG Uplus announced on the 25th that it will offer a special experience to U+ Mobile customers and host a live cooking show ‘U+ European Restaurants’ to communicate together. This is the season 2 version of ‘U+ Home Restaurant’ held last June.

LG Uplus has been operating an annual project called ‘Thank U+’ since this year to express gratitude to customers. It consists of various events such as ‘Feel Good’, which offers monthly prizes, the small business win-win project ‘U+ Road’, and ‘Empathy Relay’, which provides customers with special experiences.

As part of the Thank U+ project ‘Empathy Relay’, U+ European Restaurants is a live cooking show event that offers a special dining experience to 1,000 U+ Mobile customers. Considering the difficulty of traveling due to COVID-19, LG Uplus explained that it prepared an event to share the tastes and cultures of Europe and cook representative dishes from each country together, providing customers with an opportunity to indirectly experience Europe.

The broadcast consists of ▲a travel class with a popular travel writer ‘Tae Wonjun’s Delicious Europe’ ▲a cooking class with a star chef ▲and an empathy talk show ‘European Restaurants Talk Talk’ communicating with customers. It will be held for 1 hour and 30 minutes from 5 p.m. on the 13th of next month, with popular comedian Hong Yunhwa as the MC.

‘Tae Wonjun’s Delicious Europe’ is a segment introducing interesting stories hidden in representative dishes of each European country. Writer Tae Wonjun published a book about travels with his mother, which was loved by many readers, and is actively working in various fields such as TV, radio, and lectures.

The ‘Cooking Class’, where participants cook representative European dishes themselves, will be conducted with Chef Mikael, who became famous through appearances on shows like ‘Please Take Care of My Refrigerator’. Three representative European dishes were selected considering popularity, cooking difficulty, and freshness of ingredients. A premium meal kit for four people was specially produced in advance with Chef Mikael and will be delivered to selected U+ European Restaurants customers before the broadcast.

In ‘European Restaurants Talk Talk’, the top three stories submitted by customers during the event application will be introduced, and a real-time ‘True Empathy Award’ vote will be held during the live broadcast. The first-place winner will receive a Shilla Hotel accommodation voucher and a meal voucher for four worth approximately 3 million KRW, and the other two winners will receive Lotte Hotel & Resort vouchers worth 500,000 KRW each, offering top-tier prizes that allow vicarious satisfaction of European travel. Customers participating in the real-time vote will also be entered into a draw to win a Ttupul Hanwoo beef set (1 person), a Korean pork set (5 people), and a chicken set (20 people).

Applications can be submitted on the LG Uplus official website event page from October 25 to November 3 by writing a story within 100 characters about domestic or international travel and delicious food experienced with family. Winners will be individually notified on November 9. Winners will receive the meal kit provided for the cooking class and the ‘U+ European Restaurants Guidebook’ separately produced by LG Uplus. The guidebook contains writer Tae Wonjun’s actual travel stories and information on representative dishes from various European regions.

LG Uplus will also select additional impressive stories beyond those chosen by customer votes during the live broadcast and provide Gonjiam Resort vouchers worth 300,000 KRW (3 people), Mad for Garlic vouchers worth 100,000 KRW (5 people), and L’Occitane travel gift sets (50 people). After the broadcast, an SNS certification and review event will be held for participating customers, offering prizes such as Apple AirPods (1 person), Mad for Garlic vouchers worth 50,000 KRW (5 people), and coffee exchange coupons (100 people).

LG Uplus is also conducting donation activities linked to U+ European Restaurants to help children suffering from food insecurity. The number of live broadcast viewers and the number of ‘likes’ on review videos posted on the official YouTube channel will be converted into donations at 5,000 KRW and 100 KRW per count, respectively, and LG Uplus will donate to the Heart-Heart Foundation. The U+ Home Restaurant event held last June recorded a total of 1,416 viewers and 1,000 ‘likes’, resulting in a total donation of 7.18 million KRW.

Kim Wonki, Head of Customer Retention Strategy at LG Uplus, said, “We are presenting differentiated customer participation events to express our gratitude for the genuine interest of LG Uplus’s true fan customers,” adding, “We will continue to realize true customer satisfaction through meticulous pre-customer care that prioritizes customers and top-tier prizes.”

This content was produced with the assistance of AI translation services.