Sempio Launches 'Mara Shabu-Shabu Broth'
[Asia Economy Reporter Lim Hye-sun] Sempio announced on the 25th that it has launched 'Mala Shabu-Shabu Broth.'
Sempio has introduced various pouch-type broth products that allow even cooking beginners to enjoy restaurant-quality soup dishes at home. The new product, 'Mala Shabu-Shabu Broth,' combines the spicy and numbing flavor characteristic of mala with the smooth umami taste of beef bone broth.
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The company explained, "In China, people generally only eat the solid ingredients from the soup, so they focus on the strong and stimulating mala aroma. However, domestic consumers prefer a deep and rich flavor that is good for sipping the broth, so we reflected these consumer preferences."
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