NH Nonghyup Bank to Launch Metaverse Platform 'NH Dokdo Bus' in March Next Year

Providing Various Game-Style Contents Such as Buying a Home, Fishing, and Farming on Dokdo

Kwon Jun-hak, President of NH Nonghyup Bank, is taking a commemorative photo with an avatar in front of the 'NH Dokdo Bus,' scheduled to open in March next year.

[Asia Economy Reporter Kwangho Lee] NH Nonghyup Bank announced on the 25th that it will open 'NH Dokdo Bus,' a metaverse platform that combines finance and gaming for the first time in the financial sector, on March 1st next year to commemorate Dokdo Day.

NH Dokdo Bus is a platform that builds Dokdo, which is difficult to approach in the real world due to physical and temporal constraints, into a metaverse-based virtual world, providing customers with various experiences from living on Dokdo to games and missions, offering a differentiated metaverse experience.

Customers can obtain a Dokdo resident ID in NH Dokdo Bus, purchase land (square), and build houses and buildings. They can also complete various missions (quests) such as fishing, farming, and repelling intruders to earn rewards (points, etc.).

Customers can deposit points earned through missions into the virtual financial center, the Metaverse Branch, and use various lifestyle financial services such as subscribing to financial products, sending flower gifts, hot deals, and purchasing gift shows by linking with Nonghyup Bank’s mobile platform, All One Bank.

Before the opening of NH Dokdo Bus, a pre-registration event for the 'NH Dokdo Bus Guardians,' who will love Dokdo and protect it from external intrusions, is scheduled to be held in November.

Nonghyup Bank launched the digital virtual space Branch Dokdo in August to promote and communicate about Dokdo, and has been leading efforts to widely publicize Dokdo by supporting Dokdo environmental conservation projects with funds raised through the NH Together Walking Dokdo Savings subscription event.

President Kwon Junhak said, "We are preparing NH Dokdo Bus by forming a consortium with specialized companies to provide a differentiated customer experience through the metaverse," adding, "We will develop it into a financial metaverse platform that encompasses all age groups, including the MZ generation."

This content was produced with the assistance of AI translation services.