Weekly Sales of 700 Million KRW... Sangju Grapes 'Shine Muscat' Captivating Major Nationwide Supermarkets

Sangju Shine Muscat promoted in a sales event at a large supermarket.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Sangju City conducted a "Sangju Shine Muscat Special Sale" at 70 E-Mart branches nationwide for seven days from the 14th to the 20th to promote the consumption of Shine Muscat, a representative local agricultural product.

The event, co-hosted by Sangju City and the Sangju Cooperative Joint Business Corporation, sold 35,000 boxes of Shine Muscat (1.5kg), generating sales of 700 million KRW.

A Sangju City official stated, "This event was held to promote the consumption of Sangju Shine Muscat, which has been shrinking due to export disruptions caused by COVID-19," adding, "We will expand events to introduce Shine Muscat to consumers in major cities and sell it at reasonable prices."

Sangju is a representative grape-producing region, ranking first nationwide in Shine Muscat cultivation area and first in grape export volume in Gyeongbuk Province.

Sangju provides grape varieties with excellent taste, aroma, and good storability, supported by optimal climate conditions and superior cultivation techniques.

This content was produced with the assistance of AI translation services.