SK Stoa Launches 'Indicode Cozy Sneakers'

Use of Natural Cowhide Leather…Reasonable Pricing
"Expanding PB Category…Widening Customer Choices"

[Asia Economy Reporter Kim Yuri] SK Stoa announced on the 21st that it will launch its first trend private brand (PB) product, the 'indicode Cozy Sneakers,' at 11 p.m. on the 22nd.

Indicode was first introduced as an exclusive casual fashion brand of SK Stoa in February. From its first season, it achieved the number one position in sales and number of repeat customers within SK Stoa's casual category.

SK Stoa stated that it launched the 'indicode Cozy Sneakers' to present Indicode in various fashion items. Sneakers have recently become an item that suits various styles such as suits and casual wear by reflecting changes in premium materials, height increase, and comfort.

SK Stoa explained that the 'indicode Cozy Sneakers' focus on comfort with an ergonomic design based on the shape of Korean feet to provide comfortable and stable steps anytime and anywhere.

Using natural cowhide suede, the sneakers come in various colors including black, gray, ivory, and pink, and feature synthetic rubber outsoles that help prevent slipping, making them comfortable to wear in offices, campuses, and outdoor activities anytime and anywhere.

SK Stoa aims to attract customers' attention as a 'cost-effective item' by offering the 'indicode Cozy Sneakers' with premium materials, trendy design, and reasonable price.

Kim Pansu, head of SK Stoa Commerce Business Group 1, said, "'Starting with the indicode Cozy Sneakers, we will expand our portfolio to offer differentiated products unique to SK Stoa in various categories," adding, "We will continuously propose trendy yet reasonably priced products so that customers of various generations can experience the charm of SK Stoa’s own products."

This content was produced with the assistance of AI translation services.