Samsung Electronics Brand Value Ranks Global 'TOP 5' for 2 Consecutive Years... 20% Increase YoY

Interbrand Records $74.6 Billion in 'Global 100 Best Brands'
Highest Growth Rate Since 2013... Achieves Twice the Average of 10%

The Samsung flag is fluttering in the wind at Samsung Electronics Seocho Building. Photo by Mun Ho-nam munonam@

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics announced on the 21st that it ranked 5th overall for the second consecutive year in the 'Best Global Brands' list released by the global brand consulting firm Interbrand, recording a brand value of $74.6 billion, a 20% increase compared to the previous year.

Samsung Electronics explained that its brand value significantly increased based on financial performance recovered to pre-COVID-19 levels, achieving the highest growth rate since 2013. This growth rate was double the average 10% growth rate of the top 100 global brands this year, and the gap with the 6th place widened from $5.4 billion last year to more than three times that amount at $17.1 billion.

Interbrand evaluates brand value by comprehensively analyzing ▲corporate financial performance ▲the impact of the brand on customers' product purchasing decisions ▲brand competitiveness. Samsung Electronics first entered the top 10 at 9th place in 2012, then steadily rose to 6th place in 2017 and 5th place in 2020.

Achievements in Customer-Centric Management System and Sustainable Management

Interbrand cited the main factors for Samsung Electronics' brand value increase as ▲restructuring to a customer-centric management system ▲sustainable management activities ▲launch of innovative products such as the Galaxy Z Flip3, Neo QLED, and BESPOKE home appliances ▲continuous investment in leading future technologies such as artificial intelligence (AI), 5G, automotive electronics, and robotics, stating that these factors positively influenced this evaluation.

Samsung Electronics established a Customer Experience (CX) department to prioritize customer experience and value, striving to provide an integrated brand experience through products and services. It also continues sustainable management activities, conducting various social contribution efforts such as youth education and win-win cooperation as part of its CSR (Corporate Social Responsibility).

Earlier in June, on Environment Day, Samsung Electronics showcased a video expressing its vision for a sustainable future using eco-packaging and held a consumer contest.

Additionally, throughout June, a relay campaign was conducted on Samsung Electronics' website and social media to share eco-friendly stories from global subsidiaries and business units. This introduced consumers to eco-friendly efforts such as Galaxy upcycling, TV eco-packaging, BESPOKE products, and semiconductor carbon reduction chips.

Interbrand 'Global 100 Best Brands' logo
[Photo by Samsung Electronics]

Strengthening Market Leadership through Innovative Product Launches and Investments

Samsung Electronics released various innovative products based on customer experience and focused on leading future technologies such as AI, 5G, automotive electronics, and robotics. In the wireless sector, based on the value of 'openness,' it contributed to brand value growth through ▲continuous product innovation with foldable phones ▲strengthening the Galaxy S series flagship lineup and enhancing product competitiveness with the A series ▲building an ecosystem through the linkage of Buds, wearables, and SmartThings.

It also pursued sustainable management through ▲announcing the eco-friendly vision 'Galaxy for the Planet' ▲promoting Galaxy upcycling ▲applying eco-friendly packaging ▲expanding the 'Samsung Global Goals App' in collaboration with the United Nations Development Programme (UNDP).

In the network sector, Samsung solidified its 5G market leadership through contracts with major regional operators, continued technological innovation by building the world's first Public Safety LTE (PS-LTE) network, and showcased industry-leading ultra-high-speed 5G technology.

In the TV sector, Samsung expanded premium products such as Neo QLED and introduced lifestyle products like 'The Premiere,' which redefines the role of TVs. Reflecting consumer characteristics pursuing various activities at home in the non-face-to-face era, it also enhanced smart functions such as 'Samsung Health.' Sustainable management activities include upcyclable eco-packaging, eco-friendly remotes with solar cells, and accessibility improvements.

In the home appliance sector, Samsung announced the 'BESPOKE Home' vision to expand the BESPOKE lineup throughout the home and officially launched it in global markets such as North America and Europe, strengthening market leadership. The integration of online and offline shopping experiences through an omnichannel approach and enhanced appliance connectivity via SmartThings were also positively evaluated.

In the memory sector, Samsung continues innovation as the number one memory market company by developing memory semiconductors equipped with AI engines such as HBM-PIM (High Bandwidth Memory-Processing-in-Memory) and DDR5 memory modules applying the industry's first HKMG (High-K Metal Gate) process.

Additionally, Samsung conducted the 'SAVE' campaign to raise awareness of the importance of memory semiconductors in daily life and actively conveyed its sustainable management vision through carbon reduction product certifications.

In the System LSI sector, Samsung unveiled innovative products such as mobile-oriented 'Exynos,' 'Exynos Auto,' and 'ISOCELL Auto' image sensors through strategic partnerships to meet growing demand in gaming and automotive fields.

Lee Young-hee, Vice President and Head of Samsung Electronics' Global Marketing Center, said, "It is very encouraging that Samsung Electronics' brand value, having entered the global top 5 last year, recorded the highest growth rate since 2013 this year. To repay the global customers' support for the Samsung Electronics brand, we will become a brand that listens more closely to consumers' voices through customer-centric management."

This content was produced with the assistance of AI translation services.