Jeonnam Province Promotes the Value and Excellence of Premium Cheonil Salt
Expo to be Held at Seoul Olympic Plaza Outdoor Square Until the 16th
[Muan=Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Jeonnam Province announced that, together with the Ministry of Oceans and Fisheries, Yeonggwang County, and Sinan County, it will hold the "2021 Salt Expo" for three days starting from the 14th at the outdoor plaza of Seoul Olympic Plaza to promote the value and excellence of Jeonnam’s premium solar salt.
The Salt Expo has been held since 2009 to enhance trust in domestically produced solar salt that is safe and hygienically produced, and this year marks its 13th edition.
This year, breaking away from the traditional exhibition and promotion format, the event will be held as a "Visiting Salt Expo," directly meeting consumers on site.
To promote the excellence of Jeonnam solar salt and stimulate consumption, a direct transaction market and a promotional hall showcasing information and history of solar salt will be operated.
In line with the Salt Expo slogan, "Your Insight Begins with Solar Salt," not only the direct transaction market but also side events such as a salt gallery zone featuring Korea’s salt fields and ecological environment, and world history explored through salt will be held.
It is expected to be an interesting attraction for citizens passing near the event venue.
Prior to this, in August and September, Jeonnam Province participated in the Chuseok Holiday Gift Exhibition and the Excellent Catering and Food Service Industry Exhibition held at COEX in Seoul, operating a pre-promotion hall for the Salt Expo targeting holiday gift buyers and catering officials.
On the 19th, a business agreement will be signed with consumer organizations to promote and sell solar salt and to conduct research and academic conferences related to solar salt.
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Choi Jeong-gi, Director of the Marine and Fisheries Bureau of Jeonnam Province, said, "It will be a time to properly understand solar salt, the best gift given by nature," and added, "Especially, I hope people purchase good salt at affordable prices at the expo."
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