Lotte Confectionery Launches Second Win-Win Pepero 'Jeju Gamgyul Pepero'

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 13th that it will launch the second product of the ‘Our Agricultural Products Win-Win Project,’ the ‘Jeju Gamgyul Pepero.’

Lotte Confectionery’s ‘Our Agricultural Products Win-Win Project’ is a social contribution initiative aimed at actively utilizing domestic agricultural products to promote consumption and introducing Pepero with unique flavors to stimulate customer curiosity. The project gained momentum after the first product, ‘Our Rice Pepero’ made with Icheon rice, sold out its production volume of about 100,000 units, receiving a positive response.

The ‘Jeju Gamgyul Pepero’ uses Jeju-grown gamgyul (tangerines), capturing their fresh taste and aroma. This product features a stick biscuit coated with gamgyul cookie and gamgyul chocolate, offering a sweet yet tangy flavor. It is available nationwide at large marts, convenience stores, supermarkets, and other retail outlets, priced the same as other Pepero products at 1,500 won.

Meanwhile, Lotte Confectionery has been sustaining the ‘Sweet Home’ project, which builds community children’s centers, for nine years using Pepero sales profits, and donates Pepero to various social welfare organizations through the ‘Pepero Sharing Campaign.’ Since last year, it has added the ‘Sweet School’ project for building children’s play spaces and the ‘Local Agricultural Products Win-Win Project.’ This year, it is also running a consumer participation donation event called the ‘Pepero Donation Photo Studio.’ Lotte Confectionery plans to continue various social contribution projects centered around Pepero in the future.

This content was produced with the assistance of AI translation services.