HiteJinro Conducts Sharing Activities with 'Championship' Players

Donating Part of Player Prize Money for 13 Years Since 2008

HiteJinro held a donation ceremony on the 10th to support the transportation of participating players after the conclusion of the 21st HiteJinro Championship.

[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 12th that it held a donation ceremony for the vehicle support project for participating players after the conclusion of the "21st HiteJinro Championship (total prize money of 1 billion KRW)." The HiteJinro Championship has been continuing its sharing activities for 13 years by raising donations annually through a one-to-one matching grant method between a portion of the players' prize money and HiteJinro.

According to HiteJinro, starting with sponsorship funds to help child patients and children from low-income families, the company began a vehicle support project for the disabled and the elderly in 2015. The vehicles supported this time include five regular vehicles and one specially modified vehicle with a lift for the disabled, which will be used for meal delivery to elderly living alone, homebound disabled individuals, hospital transportation, and more. Especially this year, considering the prolonged COVID-19 situation, 10 tons (20kg, 500 bags) of Yeoju rice, a representative agricultural product of the Yeoju region where the tournament is held, were purchased and donated to over 50 institutions including the Seocho-gu Senior Care Center to help neighbors in the local community.

This year's vehicle support project is accepting applications from social welfare organizations in need of vehicles until the 15th, and a donation ceremony will be held in December. Including the vehicles supported at the end of the year, a total of 44 vehicles will have been provided over seven years.

Kim In-gyu, CEO of HiteJinro, said, "We conduct vehicle support and community-based sharing activities every year to assist neighbors in welfare blind spots."

This content was produced with the assistance of AI translation services.