Nepa Signs MOU with Korea Forest Service for Collaboration on Natural Environment Protection

On the 7th (Thursday) at the Yeouido Forest Vision Center, Choi Byung-am (left), the Commissioner of the Korea Forest Service, and Lee Seon-hyo (right), CEO of NEPA, are taking a commemorative photo at the business agreement ceremony.

[Asia Economy Reporter Seungjin Lee] Outdoor brand NEPA, an MBK Partners portfolio company, announced on the 8th that it has signed a business agreement with the Korea Forest Service to protect the natural environment.

Through this agreement, NEPA will not only support the successful hosting of the 15th World Forestry Congress to be held in Seoul next May but also actively participate in the protection project for endangered high-altitude conifers such as Abies koreana.

After the agreement, NEPA will implement a participatory plogging event called "Forest Plogging with You, Plogging with Me" together with the Korea Forest Service to promote the World Forestry Congress to the public. During the Congress next year, NEPA plans to sponsor its clothing and gear to attendees and staff.

The World Forestry Congress is the largest international event in the forestry sector, attended by forestry and environmental officials from 196 member countries worldwide. It is often referred to as the "Forest Olympics" and is held every six years in major cities around the world.

In addition to sponsoring the Congress, NEPA will also participate in donations and joint campaigns to protect endangered high-altitude conifers such as Abies koreana. Last summer, a portion of the sales proceeds from the "Sanarae Gore-Tex Hiking Shoes" was already donated to the Abies koreana preservation project. Following the agreement, NEPA plans to expand its support to other high-altitude conifers designated as international endangered species, including Abies koreana.

Lee Sun-hyo, CEO of NEPA, stated, "Through strengthening our partnership with the Korea Forest Service, we have become more actively involved in preserving our nature." He added, "We will continue to practice sincere ESG management befitting our mission as advocates for natural environment protection without pause."

This content was produced with the assistance of AI translation services.