LG Uplus to Launch 5G Metaverse Content on Eco-Friendly Buses

At the mobility-based business agreement signing ceremony held at the Anirektive headquarters in Seongdong-gu, Seoul, Kang Jong-oh, Executive Director of Smart City Business at LG Uplus (left), and Lim Seong-hyun, CEO of Anirektive, are posing for a commemorative photo in front of a transparent OLED.

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 7th that it is conducting a 5G augmented reality (AR) and metaverse platform (ARAD) business based on transparent organic light-emitting diode (OLED) in eco-friendly buses in collaboration with Anyractive.

ARAD is a platform where passengers in moving vehicles such as buses, trams, and taxis can view traffic information and advertisements using AR technology. Unlike traditional advertising media such as outdoor billboards, it has the advantage of allowing content to be viewed without limitations on size, type, or location, and without the need for separate devices like smartphones or AR glasses by utilizing augmented reality.

The two companies will first install 55-inch ‘transparent OLED’ displays on the windows of eco-friendly hydrogen and electric buses in Changwon City, Gyeongnam Province, and conduct a pilot project providing traffic information and AR advertisements to bus passengers. They also plan to collaborate on jointly acquiring patents for AR and metaverse platforms linked with RTK (high-precision positioning).

Earlier this year, LG Uplus signed a smart hydrogen industry business agreement with Changwon City and conducted a pilot project providing traffic operation information content through projection-type displays linked with 5G technology on smart hydrogen buses. Through this collaboration with Anyractive, LG Uplus plans to secure a platform integrating 5G-based AR technology and metaverse concepts by the end of the year and expand it into a sustainable smart city model offering services that citizens can experience firsthand.

Kang Jong-oh, Head of Smart City Business at LG Uplus (Executive Director), said, “Based on this case applying augmented reality-based traffic and advertising content to city buses for easy public access, we will develop a business to expand AR and metaverse-related services in domestic smart cities.”

Anyractive is a mobility interactive solution specialist company that integrates display and interaction technologies into transportation means such as automobiles to supply future mobility solutions. It also won the grand prize (Korea Internet & Security Agency Director’s Award) with its mobility-based ARAD at the ‘2021 Location Information Excellent Business Model Discovery Project - Location-Based Service Contest’ hosted by the Korea Communications Commission and the Korea Internet & Security Agency.

This content was produced with the assistance of AI translation services.